![]() ![]() Keywords also play a big role in this.īusinesses that have invested time and effort to add helpful information to their profile by adding high quality photos, keywords in photo description, information about company, are active on the site, etc, can heed better results than those that do not. Similar to search engines such as Google and Bing, Houzz’s platform uses a unique algorithm that shows the most relevant professionals that relate to consumer searches. hire a windows & coverings professional (20%).hire a landscape architect or designer (24%).hire a carpet and flooring professional (32%).hire a kitchen and bath professional (35%).are spending quite a bit on these projects (kitchen remodel is about $27,000, on average)Īnd, these typical Houzz Empowered Clients plan in the next two years to:.10% are planning to have a custom home built.40% plan to build an addition or remodel.actively building, remodelling or decorating.upscale homeowners (89% own their homes).Houzz's typical user is known as “The Empowered Client.” According to Houzz's extensive research on their users, these Empowered Clients are: Houzz boasts more than six million users, three million user-created ideabooks, two million app downloads (the app has over 45,000 five star reviews) and has over 500,000 images uploaded by professionals in their community (Info.houzz). In the last month, Houzz had 28.7 million visits, 73.17% of which were from the US (Similarweb). In fact, it is ranked at #13 in the Top 100 Online Business Directories list. Is it worth the time to list and add Houzz to my regular marketing duties and become a Houzz marketing guru? Well, yes it is. Not sure if your client should be listed on Houzz? Check out the infographic below to help determine if Houzz is an easy marketing win. Houzz even has an “other” category for home stagers, media & bloggers, photographers, real estate agents and school and organizations. Houzz is a great opportunity for businesses that are in the home building, home design and remodelling, home improvement, interior or exterior home services, cleaning services, contracting, repair or vendors of home decor products such as furniture, home textiles and other interior decorating goods (Houzz even stated that a tile vendor tagged in a photo got tons of exposure and leads). Which Types of Businesses Should Be Marketing on Houzz?īasically, businesses that are home industry related should consider creating a listing on Houzz and marketing their business on Houzz. It is also through these photos that homeowners are more accurately able to communicate what they want without having to learn a fancy home renovation tool (although I can say from experience that Ikea’s tool is a lot easier than I thought it would be). It is through the photos professionals upload that homeowners can find and discover what they like and whom they would like to hire to help them with their next home renovation project. Houzz is visually-based, and differs from traditional text directories from a marketing standpoint in the sense that photos do the major talking and selling for design and building professionals. It is pronounced exactly the same way as you would say how’s as in how’s it going (we had a pronunciation debate on our team, sadly there were no real winners). The Houzz platform is a cross between a search tool, social media platform, community tool and directory site focused around the residential houzzing-I mean housing-industry. Venture into the land of Houzz Marketing with me as I teach you how to conquer the tricks of the trade to increase web traffic and leads through Houzz like a boss.įirst, let’s get the pronunciation out of the way. Houzz’s platform has disrupted the traditional way homeowners find and choose professionals-similar to how Facebook has disrupted the way we now stay connected to old acquaintances or people we barely know in “real life.” Houzz is a platform that connects homeowners with design and building professionals. ![]() If you have, then you are probably here to know how you can make the most of the platform to become a Houzz marketing master. Have you heard of Houzz before? If you haven't, it's okay. ![]() Houzz marketing is simply connecting homeowners with design and building professionals using Houzz as a lean, mean marketing machine. Heidi Abramyk | | Marketing | 15 min read How to Conquer Houzz Marketing Like a Boss By Heidi Abramyk ![]()
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